Trulawn

Trulawn is a UK-based supplier and installer of premium artificial grass, providing realistic, low-maintenance lawns for homes, schools, and commercial spaces across the country.

Motion DesignWeb DesignPrint DesignVehicle LiverySocial Media

Showcasing a Bold New Direction.

To support Trulawn’s recent rebrand, a short video introducing the company’s new visual identity. The use of motion graphics highlighted the shift towards a bolder, more streamlined look while giving a quick overview of how the brand works across different touchpoints.

A dog lying on artificial grass
Multiple screenshots of the Trulawn website

A Fresh Digital Experience.

Trulawn’s new site design gave the opportunity to create a digital space that feels as fresh and welcoming as the product itself. It focuses on clear layouts with strong visual hierarchy, and a balance between lifestyle imagery and practical information. The goal is to help homeowners, schools, and commercial clients quickly understand the benefits of artificial grass and find the information they need. The final design keeps things clean, modern, and easy to navigate while reinforcing the premium quality of the brand.

A tablet placed on the floor
A laptop balanced on a block of stone
A screenshot of the Trulawn website homepage

Keeping the Brand Consistent in Print.

Print design work for Trulawn included brochures, leaflets, and stationery used across marketing campaigns and customer communications. Because these materials are often the first physical touchpoint with the brand, the focus was on creating designs that feel professional and easy to absorb. Structured layouts and strong imagery help communicate the product benefits clearly, while consistent branding keeps the overall look polished and cohesive.

An advertising board in front of a brick wall
A leaflet advertsing Trulawn artificial grass
Two children playing on artificial grass
A printed artificial grass installation guide
Three artificial grass sample labels
Multiple Trulawn product brochures

Branding That Travels.

The vehicle livery designs were all about visibility and recognition. Trulawn’s Refresh grass maintenance teams are constantly on the road, so their vans act as moving advertisements for the business. Bold, clean graphics and colours make the brand instantly recognisable while clearly communicating what the company does. The designs ensure the vehicles stand out in everyday environments while still looking professional and aligned with the wider brand identity.

An orange van with Trulawn Refresh livery
A family and their dog in a home garden

Designed for the Scroll.

For the socials, a range of visual assets designed to grab attention in busy feeds. The designs highlight product benefits, showcase installations, and help reinforce Trulawn’s friendly, approachable brand personality. By combining simple messaging with strong imagery and consistent branding, the posts are easy to recognise and quick to engage with, helping the brand stay active and visible across its social channels.

A mobile phone displaying an Instagram advert
A Trulawn social media advert featuring a dog lying on grass

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