Shockworks is a newly-opened mountain bike suspension servicing and tuning company based in Whitstable. I was asked to design them a site, focusing mainly on an online service booking system but also providing ecommerce functionality through which to sell parts and accessories.
The homepage design I created places the service booking system prominently at the top of the page, as suspension servicing will be the most common reason for visiting the site. Below this are jump points to the other main areas of the site and additionally a 'Featured Products' section to encourage users to explore the ecommerce store. The client requested a dark look to the site to contrast with their cyan blue corporate colour, which I used to highlighting important features. The angular shapes in the design represent the 'mountains' in mountain biking, whilst forest imagery and a grungy, dirt-like texture reflect the outdoor nature of the sport.