Haynes Bros Ltd has a number of subsidiary companies throughout Kent that deal in vehicles and agricultural machinery. Haynes requested a brand-new website to clearly display the new/used stock they have available to customers, alongside information about servicing and parts/accessories supply. It was also important for them to provide clear and easy to access contact information and location details.
The client favoured large background imagery to convey a sense of the open road and the landscape in which their farm machinery is used. In order to give the website's franchise pages their own identity, an individual brand-related colour scheme was chosen for each. Because of the extensive nature of the website, it was important to provide a search facility that would easily access used vehicle and machinery data.
The design was created while working for GForces Web Management and the website is powered by their industry leading NetDirector software.