Boardworx is a water sports equipment and clothing retailer based in Whitstable. They have a bricks and mortar shop in addition to an online store which is based on the Magento ecommerce platform.
I was tasked with designing and building a new site theme and other duties such as adding additional site functionality, optimising the Google Shopping campaign and fixing various problems that had arisen over time. I chose a clean and minimal style for the design, which allows the bright and colourful product/lifestyle imagery to draw the user's attention to the products on offer. The previous theme was cluttered and disjointed, but the new design provided consistency and trust in the site which lead to an immediate increase in online sales.